Analytics for games & apps
Senior Product & Growth Analyst · A/B Testing · Retention · Data Infrastructure
Your game or app has users, but you're unsure about what's not working and how to leverage the potential of your data? I can help.
With 4+ years working on mobile products with millions of active users, I build the analytics to answer that from retention analysis to A/B testing to data pipelines and dashboards.
Selected Work
A proprietary methodology that separates monetization-driven churn from design-driven churn in level-based games. Produces a position-independent quality signal that lets you compare levels across your entire funnel and evaluate new content from production data, without A/B testing.
If you don't test and control your data, you neither know whether your changes are effective, nor why. Worse, you might be actively hurting your own product. A complete experimentation dashboard covering test design, statistical analysis, and honest interpretation of results. Built after watching product and CRM teams either avoid testing entirely or systematically misread their results.
Answers the question every growth and CRM team asks: when you get someone to subscribe, what's the actual revenue impact? Is it worth the investment? A framework that normalizes for customer quality differences and isolates the value of the subscription itself.
Work together
I love working on product analytics, experimentation, retention analysis, or data pipeline/infrastructure work. I work autonomously and tend to deliver more than expected.